The number of cord-cutters in the US – adults who have ever cancelled a pay TV service and continue without it – will rise to 33.0 million in 2018, a 32.8% increase. That’s a significantly higher growth rate than our July 2017 forecast of 22.0%. By the end of 2022, more than one-fifth of the US population, or 55.1 million people, will no longer watch traditional pay TV.
Why are consumers using OTT services?
Viewers are increasingly choosing their TV services based on the programming they offer, and traditional TV networks are struggling to compete with the quality of original content from OTT platforms. The rising popularity of linear OTT services, like SlingTV, could make it more difficult for traditional pay TV providers to retain customers, as they often offer digital access to their programming at a lower cost.
WHAT’S IN THIS REPORT? This report includes our forecasts for US pay TV and subscription over-the-top (OTT) video service users. It also includes our first-ever estimates for HBO Now, Sling TV, linear OTT and over-the-air TV viewers. The projections, which run through 2022, include breakouts by platform. Our data on US pay TV and OTT video viewers, as well as our data on connected TV and smart TV viewers, can be found in this report’s accompanying Excel spreadsheet.