US Online Fashion Resale 2023

Gen Z Will Buoy Growth, Though Profits Remain Elusive

Executive Summary

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds. And now, with Gen Z’s strong interests in thrifting and sustainability, many fashion retailers are leaning into resale to acquire new—and young—customers, foster loyalty, and establish another source of revenues.

Key Question: What is the outlook for the online fashion resale market, and what are the key drivers of growth?

KEY STAT: US online fashion resale volume will nearly double between 2022 and 2026, when it will reach $23.92 billion.

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    Table of Contents

    1. Executive Summary
    2. Economic pressures are affecting online fashion resale.
    3. Spending per buyer won’t grow as fast as previously expected.
    4. More buyers will turn to online fashion resale.
    5. Gen Z is the target market for online fashion resale.
    1. Consumers are buying used fashion items more than they are selling.
    2. Fashion brand participation in resale boomed last year.
    3. Partnerships are helping brands to rapidly scale their resale efforts.
    4. Luxury plays a prominent role in online fashion resale.
    5. What should fashion brands and retailers venturing into resale do next?
    1. Insider Intelligence Interviews
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Sarah LaFleur
    Founder and CEO
    Interviewed January 17, 2023
    Meredith Thalheimer
    Strategic Partnerships Director
    Interviewed January 16, 2023

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    Sky Canaves


    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Wendy Louie-Lam
    Senior Forecasting Analyst
    Amy Rotondo
    Director, US Research