Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?
Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds. And now, with Gen Z’s strong interests in thrifting and sustainability, many fashion retailers are leaning into resale to acquire new—and young—customers, foster loyalty, and establish another source of revenues.
Key Question: What is the outlook for the online fashion resale market, and what are the key drivers of growth?
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