US Online Fashion Resale 2023

Gen Z Will Buoy Growth, Though Profits Remain Elusive

Report by Sky Canaves  | Apr 5, 2023
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Table of Contents
Executive Summary
Economic pressures are affecting online fashion resale.
Spending per buyer won’t grow as fast as previously expected.
More buyers will turn to online fashion resale.
Gen Z is the target market for online fashion resale.
Consumers are buying used fashion items more than they are selling.
Fashion brand participation in resale boomed last year.
Partnerships are helping brands to rapidly scale their resale efforts.
Luxury plays a prominent role in online fashion resale.
What should fashion brands and retailers venturing into resale do next?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?
Topics
Apparel & Accessories
US
Table of Contents
Executive Summary
Economic pressures are affecting online fashion resale.
Spending per buyer won’t grow as fast as previously expected.
More buyers will turn to online fashion resale.
Gen Z is the target market for online fashion resale.
Consumers are buying used fashion items more than they are selling.
Fashion brand participation in resale boomed last year.
Partnerships are helping brands to rapidly scale their resale efforts.
Luxury plays a prominent role in online fashion resale.
What should fashion brands and retailers venturing into resale do next?
Insider Intelligence Interviews
Sources
Media Gallery

Executive Summary

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds. And now, with Gen Z’s strong interests in thrifting and sustainability, many fashion retailers are leaning into resale to acquire new—and young—customers, foster loyalty, and establish another source of revenues.

Key Question: What is the outlook for the online fashion resale market, and what are the key drivers of growth?

US Fashion Online Resale Platform Sales, 2022-2026 (billions, % change, and % of US apparel and accessories retail ecommerce)
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KEY STAT: US online fashion resale volume will nearly double between 2022 and 2026, when it will reach $23.92 billion.

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    Table of Contents

    1. Executive Summary
    2. Economic pressures are affecting online fashion resale.
    3. Spending per buyer won’t grow as fast as previously expected.
    4. More buyers will turn to online fashion resale.
    5. Gen Z is the target market for online fashion resale.
    1. Consumers are buying used fashion items more than they are selling.
    2. Fashion brand participation in resale boomed last year.
    3. Partnerships are helping brands to rapidly scale their resale efforts.
    4. Luxury plays a prominent role in online fashion resale.
    5. What should fashion brands and retailers venturing into resale do next?
    1. Insider Intelligence Interviews
    2. Sources
    3. Media Gallery

    Charts in This Report

    US Fashion Online Resale Platform Sales, 2022-2026 (billions, % change, and % of US apparel and accessories retail ecommerce)US Fashion Digital Resale Platform Average Annual Sales per Buyer, 2022-2026
    US Fashion Online Resale Platform Buyers, 2022-2026 (millions, % change, and % of digital buyers)Experience With Purchasing Clothing From Online Secondhand Stores According to US Adults, by Age, Oct 2022 (% of respondents in each group)
    Experience With Buying vs. Reselling Clothing on Online Secondhand Stores According to US Adults, 2021 & 2022 (% of respondents)Fashion Brand Participation in US Online Resale Programs, 2019-2023 (number of brands)
    Top 10 Online Fashion Resale Brands, by Number of US Resale Shop Listings, Jan 2023Channels Used by US Adults to Purchase Personal Luxury Goods, June 2022 (% of respondents)

    Interviewed for This Report

    Sarah LaFleur
    M.M.LaFleur
    Founder and CEO
    Interviewed January 17, 2023
    Meredith Thalheimer
    Archive
    Strategic Partnerships Director
    Interviewed January 16, 2023

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    authors

    Sky Canaves

    Contributors

    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Wendy Louie-Lam
    Senior Forecasting Analyst
    Amy Rotondo
    Director, US Research