Most digital display advertising in the US is now native—which includes a variety of formats from in-feed units to sponsored content. Notably, native encompasses almost all display spending on social networks. But the nonsocial side of the market is growing.
WHAT’S IN THIS REPORT? This report outlines our latest estimates of native display ad spending in the US and discusses the trends and developments in the space over the past year.
KEY STAT: US advertisers will increase their investments in native digital display advertising this year by 24.6% to almost $44 billion. By next year, almost two-thirds of display spending will go toward native ads.
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