US Mobile Trends | Roundup

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps.

As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

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Download this complimentary “US Mobile Trends” Roundup to learn:

• eMarketer’s mobile app time spent forecast
• How mobile will gain more premium OTT minutes
• The impact of upcoming regulations on location data
• How brands like TD Bank and Nike are deploying mobile strategies