Executive Summary

A strong mobile experience is critical for today’s financial institutions (FIs), given consumers’ heavy reliance on that channel: 87% of adult US mobile banking users we surveyed in September said that mobile is the primary way they access their checking accounts. This fifth annual study stacks up 23 FIs against one another, evaluating their mobile app capabilities based on consumers’ demand for 42 emerging features.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the most important emerging mobile banking features that US FIs can offer?
2. Which features do US consumers value most, both overall and within key customer segments?
3. How do the 23 top FIs in the US compare in their support for features that mobile banking users value most?

WHAT’S IN THIS REPORT? This benchmark highlights the most in-demand emerging mobile banking features an FI can offer to attract users. It evaluates 23 FIs across six feature categories and weights their scores according to the results from a survey of US mobile banking users. The findings pinpoint product development priorities for mobile banking apps.

KEY STAT: Seeing if one’s Social Security number has been breached was by far the most in-demand feature in our study, and the only tool to receive an “extremely valuable” rating from the majority of respondents.

Our Annual Mobile Banking Benchmarks

Insider Intelligence publishes annual mobile feature benchmarks for the UK and Canada, as well as a companion study for the US:

• US Neobank Emerging Features Benchmark, of the top four US neobanks
• UK Neobank Emerging Features Benchmark, of the top four UK neobanks
• UK Mobile Banking Emerging Features Benchmark, of the top 10 UK financial institutions
• Canada Mobile Banking Emerging Features Benchmark, of the top seven Canadian financial institutions