US mobile ad spending will increase 22.2% to $117.35 billion this year

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The coronavirus pandemic dampened growth in US mobile ad spending. This year, we expect US mobile ad spending will rise by 22.2% to $117.35 billion, which falls below our pre-pandemic estimate ($123.59 billion).

Still, due to increased mobile usage, we expect US mobile ad spending to continue rising, reaching $156.38 billion by 2023—and edging out our pre-pandemic estimates.

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