This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US media and entertainment industries. Here’s what you’ll find inside:
Digital ad spending by format—search, display, mobile, digital video.
Factors influencing ad spend among major media and entertainment players and the entire industry.
Cross-industry comparisons of ad spending trends.
Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers.
Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware). The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.
