US Media and Entertainment Industries StatPack 2018

Digital Ad Spending Forecast and Trends

About This Report
This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US media and entertainment industries. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major media and entertainment players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers.
  • Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware). The StatPack can also be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Corey McNair


Caroline Cakebread
Junior Analyst
Annalise Clayton
Senior Researcher
Oscar Orozco
Senior Forecasting Analyst

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