US Holiday 2023 Recap and 2024 Preview

Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

Report by Sky Canaves  | Mar 22, 2024
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About This Report
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Topics
Holiday & Seasonal Shopping
United States

Consumer spending during the 2023 holiday season showed solid but modest growth as US shoppers prioritized lower-cost goods and categories. This deck will:​

  • Review US retail and ecommerce sales trends from the 2023 holidays, including by channel and product category. ​
  • Share our early outlook for the US 2024 holiday season.​
  • Help brands, retailers, and marketers start planning for the 2024 holidays.

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authors

Sky Canaves

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Report Editing
Sarah Marzano
Emma Noyes
Graphic Designer, Data Visualization
Amy Rotondo
Director, US Research
Ali Young
Senior Copy Editor