US Holiday 2023 Recap and 2024 Preview

Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

About This Report
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Consumer spending during the 2023 holiday season showed solid but modest growth as US shoppers prioritized lower-cost goods and categories. This deck will:​

  • Review US retail and ecommerce sales trends from the 2023 holidays, including by channel and product category. ​
  • Share our early outlook for the US 2024 holiday season.​
  • Help brands, retailers, and marketers start planning for the 2024 holidays.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Sky Canaves


Cosima Balletti-Thomas
Associate Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Report Editing
Sarah Marzano
Emma Noyes
Graphic Designer, Data Visualization
Amy Rotondo
Director, US Research
Ali Young
Senior Copy Editor

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