Consumer spending during the 2022 US holiday season reverted to more typical levels following two years of outsize pandemic-era growth. As economic uncertainty continues into the new year, what should retail marketers expect for the 2023 holiday season?
Key Question: How does 2022’s US holiday season performance shape our early retail and ecommerce spending forecast for the 2023 holidays?
KEY STAT: Last year, holiday season retail sales grew by 4.8% YoY, following two years of surging retail and ecommerce growth. We expect a similar gain of 4.5% for the 2023 holiday season.
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