US Hispanic Consumer Media Habits 2024

Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers

Growing buying power among US Hispanic consumers makes them a prime market for advertisers. This report examines Hispanic consumers’ top media habits and platforms to better understand where and how to reach this diverse population.

Key Question: What are the leading media preferences among US Hispanic consumers?

Key Stat: Hispanic consumers will have a higher adoption rate than the total US population on seven of the eight social media platforms we forecast in 2024.

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Paola Flores-Marquez


Matteo Ceurvels
Senior Analyst
David Morris
Principal Analyst
Peter Newman
Director, Forecasting
Jennifer Pearson
VP, Research

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