US Healthcare and Pharma Industry StatPack 2018

US Healthcare and Pharma Industry StatPack 2018

Digital Ad Spending Forecast and Trends

This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US healthcare and pharma industry. Here’s what you’ll find inside:

  • Digital ad spending by format—search, display, mobile, digital video.
  • Factors influencing ad spend among major healthcare and pharma players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • The healthcare and pharma industry includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals.

The StatPack can be viewed by downloading the attached PowerPoint file or PDF.

For the full data set for our US digital ad spending by industry forecast, see this report’s accompanying spreadsheet.

authors

Patricia Orsini

Contributors

Samantha Butler
Researcher
Caroline Cakebread
Junior Analyst
Tricia Carr
Managing Editor, Interviews
Corey McNair
Forecasting Analyst
Oscar Orozco
Senior Forecasting Analyst