US Gen Z Social Media Activities 2023

What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?

Gen Zers have favorite platforms for video and Stories, but they haven’t made up their mind when it comes to search, shopping, and viewing creator content. Our inaugural survey of teens and adults ages 15 to 26 reveals the platforms that are garnering Gen Z’s loyalty and those that need to step up their game.

Key Question: Which platforms do teen and adult Gen Zers turn to first for key social media activities?

KEY STAT: The top three Gen Z social activities are watching videos, viewing Stories, and liking/commenting on content.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Gen Z’s attention is divided among platforms and activities.
  3. For many social activities, top-platform status is still up for grabs.
  1. What are Gen Z’s favorite platforms for video and Stories?
  2. Which platforms are fighting for go-to status in search, following creators, and shopping?
  3. There are key differences between teens and adult Gen Zers.
  1. Sources
  2. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX















Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

First Published on Sep 25, 2023


Debra Aho Williamson


Jasmine Enberg
Principal Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Na Li
Director, Primary Research
Jennifer Merritt
Vice President, Content
Jennifer Pearson
VP, Research

"Behind the Numbers" Podcast