Gen Zers have favorite platforms for video and Stories, but they haven’t made up their mind when it comes to search, shopping, and viewing creator content. Our inaugural survey of teens and adults ages 15 to 26 reveals the platforms that are garnering Gen Z’s loyalty and those that need to step up their game.
Key Question: Which platforms do teen and adult Gen Zers turn to first for key social media activities?
KEY STAT: The top three Gen Z social activities are watching videos, viewing Stories, and liking/commenting on content.
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Table of Contents
Executive Summary
Gen Z’s attention is divided among platforms and activities.
For many social activities, top-platform status is still up for grabs.
What are Gen Z’s favorite platforms for video and Stories?
Which platforms are fighting for go-to status in search, following creators, and shopping?
There are key differences between teens and adult Gen Zers.
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Gen Z's Preferred Platforms for Shopping/Product Discovery Are TikTok and Instagram (% of US Gen Z social media users who use social media for shopping/product discovery, July 2023)
Gen Z's Preferred Platforms for Shopping/Product Discovery Are TikTok and Instagram (% of US Gen Z social media users who use social media for shopping/product discovery, July 2023)