Gaming became a popular online activity during the pandemic. Growth may be slowing, but it’s not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.
Despite fears that the pandemic-spurred influx of new gamers would fade away as restrictions lifted, the gaming audience has proved resilient. That represents an opportunity for marketers.
Key Question: What do marketers need to know about digital gamer growth?
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.