US Entertainment Industry Digital Ad Spending Growth Will Rebound by Over 20% in 2021

The cancellation of live events—including concerts, theater shows, and sports—has caused entertainment advertisers to pull back their ad spending significantly. This year, digital ad spend in the US entertainment industry will drop by 6.9% to $7.03 billion. 

Spending should recover in 2021 as live entertainment returns. Next year, entertainment digital ad spending will increase by 20.7% to reach $8.48 billion, exceeding pre-pandemic levels.

Read More:

• Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming
• 3 Key Trends Shaping the Media Landscape This Year​
• US digital video viewership will reach 244.4 million in 2020, driven by increases in the youngest and oldest age groups

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