US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales—like computer and consumer electronics—take a back seat to emerging categories.
Key Question: Which product categories will see the most growth over the next five years?
KEY STAT: The largest product categories in retail—auto and parts, food and beverage, and health and personal care—will see the most growth and gain share of the overall ecommerce pie.
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