US Ecommerce by Category 2024

Last year, US ecommerce sales grew at the slowest pace since 2009. In 2024, we expect a tepid boost in growth, fueled by sales of household goods in two key categories: health, personal care, and beauty and food and beverage. This deck will:

• Share our forecast for US retail ecommerce sales.
• Reveal a shift in the ecommerce landscape, as household essentials outpace growth of the categories that have historically dominated ecommerce.
• Help brands and retailers capitalize on opportunities for growth.