US Display Ad Spending 2022

Video’s in the Driver’s Seat. Now What?

Executive Summary

Chief among digital advertising formats, display will account for well over half of all US digital ad spending this year, marching steadily toward the 60% milestone. Video drives most of that growth, as advertisers ramp up spend in social video and connected TV (CTV).

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How much will US advertisers spend on display this year?
  2. How does display ad spending break down by format, device, and transaction method?
  3. Which emerging trends will be most influential in the display advertising marketplace this year?

WHAT’S IN THIS REPORT? Our latest display ad spending forecast for the US, along with analysis of major growth drivers and potential disruptors that will influence display ad spending in the next year.

KEY STAT: After record-breaking growth in 2021, display ad spending will increase by 20.9% to $143.55 billion in 2022.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

13charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Display Ad Spending Outlook: Breaking It Down by Format, Device, and Transaction Method
  1. Growth Drivers: Video Is a Force to Be Reckoned With
  2. Potential Disruptors: What’s Worth the Buzz?
  3. Read Next
  1. Sources
  2. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Evelyn Mitchell

Contributors

Ross Benes
Senior Analyst
Chuck Rawlings
Senior Researcher
Lauren Ruhlen
Researcher
Paul Verna
Principal Analyst