US Digital Radio Ad Spending Will Drop 17.0% in 2020

We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease.

We expect digital radio advertising will have a strong rebound next year and continue to increase throughout our forecast period. However, if there is a second US outbreak, it could create more economic havoc that will require us to readjust these figures.

Read More:

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• Where Americans Stream Audio, TV's Optimistic H2 and What More Voice Assistants Means
• US Podcast Ad Spending to Surpass $1 Billion Next Year

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