Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.
The digital habits of each generation have been shaped by technological availability and necessity. While older generations maintain distance between their digital and physical lives, the two have converged for younger generations.
Key Question: Where and how is each generation spending their digital time?
Key Stat: Millennials lead Gen Zers on 8 of the 12 platforms we track, but Gen Zers are closing the gap on Instagram, Disney+, and Pinterest.
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Table of Contents
Executive Summary
Gen Z spends more time online than other generations do
Millennial posting is down, but they're still engaged
Gen X’s digital investment is poised to expand—if they can be convinced
Shopping, digital video, and social media keep baby boomers plugged in
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