US Digital Grocery Features Benchmark 2022

How 10 Key Digital Grocery Platforms Meet Consumer Demand

Report by Blake Droesch  | Mar 31, 2022
Download
Report
Deck
Crosstabs
Share
Table of Contents
Executive Summary
Key Points
Action Points
Introduction
Leading Digital Grocery Players and Features
Consumers’ Most-Valued Features
No. 1 Membership and Account Features
No. 2 Checkout and Delivery Features
No. 3 Shopping Experience Features
No. 4 Order Management Features
No. 5 Search and Filtering Features
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Media Gallery
About This Report
This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.
Topics
Groceries & Consumer Products (CPG)
Food & Beverage
United States
Table of Contents
Executive Summary
Key Points
Action Points
Introduction
Leading Digital Grocery Players and Features
Consumers’ Most-Valued Features
No. 1 Membership and Account Features
No. 2 Checkout and Delivery Features
No. 3 Shopping Experience Features
No. 4 Order Management Features
No. 5 Search and Filtering Features
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Media Gallery

Executive Summary

Digital grocers are offering features like memberships and loyalty offerings to make their services as convenient and cost-effective as possible. This inaugural study compares 10 digital grocers based on an analysis of 30 different features on their websites and apps.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the most important digital grocery features that retailers and delivery services can offer?
  2. Which features do current digital grocery customers value most, both overall and within key customer segments?
  3. How do leading retailers and delivery services compare when offering features consumers demand most?

WHAT’S IN THIS REPORT? An analysis of the digital grocery features that retailers and digital grocery services can offer to attract new customers and drive customer loyalty. This inaugural benchmark evaluates retailers and delivery services based on an analysis of 30 features across five categories and weighs their scores according to the results from a survey of US adults who have purchased groceries online. The findings pinpoint product development and marketing priorities for retailers and digital grocers.

KEY STAT: The top five most in-demand features among digital grocery buyers revolved around delivery, savings, or a combination of both. Digital grocery buyers want the convenience of delivery but remain cost-conscious with grocery buying overall.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Action Points
  4. Introduction
  5. Leading Digital Grocery Players and Features
  6. Consumers’ Most-Valued Features
  1. No. 1 Membership and Account Features
  2. No. 2 Checkout and Delivery Features
  3. No. 3 Shopping Experience Features
  4. No. 4 Order Management Features
  5. No. 5 Search and Filtering Features
  6. Methodology
  1. Glossary
  2. Survey Demographics
  3. Appendix
  4. Read Next
  5. Media Gallery

Charts in This Report

US Digital Grocery Sales Growth vs. US Digital Grocery Buyers Growth, 2019-2025 (% change )Leading US Grocery Ecommerce Retailers, 2018-2023 (% of total grocery ecommerce sales)
US Instacart Grocery Sales, 2019-2023 (billions, % change, % of grocery ecommerce sales, and % of grocery delivery intermediary sales)Demographic Summary of Respondents, US Digital Grocery Features Benchmark 2022, Nov 2021 (% of total)
US Digital Grocery Users Who Shop Digitally vs. In-Store, by Generation, Nov 2021 (% of total)When Did US Digital Grocery Buyers Begin Grocery Shopping Digitally During the Coronavirus Pandemic? (% of respondents, by generation, Nov 2021)
Digital Grocery Fulfillment Methods Utilized by US Digital Grocery Users, by Area, Nov 2021 (% of respondents who called each feature "extremely valuable")

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Blake Droesch

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research