US Digital Grocery 2024

On Pace to Become the Largest Ecommerce Category

Digital grocery wasn’t just a pandemic-era flash in the pan. Consumers have made a permanent shift to purchasing essential goods online, which will make grocery the largest ecommerce category in the US by 2026.

Key Question: What’s driving digital grocery’s long-term growth?

Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category.

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Table of Contents

  1. Executive Summary
  2. The rise of grocery brings a fundamental shift in the ecommerce landscape
  1. The road to 2026: What’s aiding digital grocery’s long-term growth?
  2. Who are the major players driving digital grocery’s growth?
  1. Sources
  2. Media Gallery

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Blake Droesch


Matteo Ceurvels
Senior Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst

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