US Digital Audio Users 2022

After a Growth Bonanza, Free-Premium Balance Comes Into Focus

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About This Report
After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

Executive Summary

Most US adults listen to some digital audio today, and time spent with it is growing. But most consumers regard paid audio subscriptions as a luxury rather than a necessity—that will remain the case in the near term.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How has the digital audio audience grown?
  2. Which companies have the strongest positions among ad-supported and paying listeners?
  3. How are platforms including YouTube and TikTok shaping this market?

WHAT’S IN THIS REPORT? Our forecast for US digital audio user growth by device, demographic, and company; our forecast for paid digital audio subscriber growth; and insights on who is listening to digital audio.

KEY STAT: Growth in paid digital audio subscribers will slow considerably following strong gains during the pandemic. Subscribers rose 80.6% from 2018 through 2022 but will rise only 14.8% through 2026.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Big Is This Market?
  1. Who’s Shaping This Ecosystem?
  2. What Are the Trends Worth Watching?
  3. Sources
  1. Media Gallery

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About This Report
After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

authors

Max Willens

Contributors

Jade Appel
Associate Forecasting Analyst
Ross Benes
Senior Analyst
Andrew Spink
Forecasting Analyst
Paul Verna
Principal Analyst