US CTV Time Spent vs. Ad Spending 2024

YouTube and Netflix Keep Leading the Pack

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About This Report
The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

With ad money pouring into connected TV (CTV), streaming services are doing their best to stand out. YouTube, Amazon, and Hulu have established success in the crowded market. But a group of emerging services is attempting to steal viewers and ad dollars from them.

Key Question: How do the top US streaming services compare with each other in ad revenues and time spent?

Key Stat: YouTube is the only streaming service to receive more than 20% of both US CTV ad revenues and time spent.

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authors

Ross Benes

Contributors

Rahul Chadha
Vivian Dong
Associate Forecasting Analyst
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst

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