Next year, click-and-collect sales will cross the $100 billion mark, a threshold that we originally thought would be passed this year. Brick-and-mortar’s incredible 18.5% rebound in 2021 took the wind out of click and collect’s sails. Overall ecommerce also grew well last year (14.5%) and will continue to this year (14.1%), stemming the tide of click and collect stealing share from legacy ecommerce.
Given the general decline in click and collect’s pace of growth, the enduring strength of delivery-based ecommerce, and the resurgence of in-store shopping, it appears that click and collect has become a status quo option. Its share of spending has nearly reached equilibrium.
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