US Cash-Back Credit Card Emerging Features Benchmark 2024

Uncovering Consumer Preferences and Innovation Gaps Among 10 Leading Cards

Report by David Morris  | Oct 7, 2024
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About This Report
Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
Topics
Financial Services
Payments
US

The US credit card market is saturated with cash-back cards: Every major issuer offers one, and many now offer at least two. Our fourth annual study unlocks the innovative features cash-back credit card programs must prioritize to outpace rivals.

This deck will:

  • Uncover the features that prospective US cash-back credit card users value the most.
  • Reveal how 10 leading cash-back credit cards with no annual fee compare in their support for emerging features.
  • Identify which features can set these card programs apart and best help them win customers.

Here’s what’s in the full report

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authors

David Morris

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Chart Editor
Erika Huber
Director, Report Editing
Kyndall Krist
Senior Copy Editor
Madan Kumar
Copy Editor
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Tiffani Montez
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Julia Woolever

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