This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.
Which key emerging features do prospective US cash-back credit card customers value most?
Which of these features can best attract and retain customers?
How do top cash-back credit card programs compare against their competitors on key features or categories of features?
WHAT’S IN THIS REPORT? Cash-back credit card innovation has been boosted to new heights by the convergence of digitization (driven by the pandemic), competition, and consumer behavior. In this inaugural study, the Insider Intelligence “US Cash-Back Credit Card Emerging Features Benchmark 2021,” we identify the emerging features that prospective cash-back credit card users find most valuable, and rank 10 leading cash-back credit cards (with no annual fee) according to the degree at which they offer these features.
KEY STAT: Among 47 cash-back credit card features, rewards are front and center. Two of the top five features are exclusive to cash-back rewards, while another two apply to earning rewards more broadly.
Here’s what’s in the full report
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