Buy now, pay later (BNPL) providers are in the eye of a perfect storm as investor and regulatory scrutiny, increasing competition, and the prospect of recession threaten their business model. To grow purchase value, merchant relationships, and margins, they’ll need to deliver what customers want—this inaugural study reveals what BNPL features consumers demand most.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What BNPL features do US customers value most?
What features can move the needle on retaining and attracting customers?
What features can benefit both BNPL providers and the retailers they serve?
WHAT’S IN THIS REPORT? An analysis of the most in-demand BNPL features a provider can offer to attract customers. The findings pinpoint product development priorities for BNPL providers and partnership priorities for merchants.
KEYSTAT: Helping customers avoid fees and feel rewarded for making purchases should be BNPL providers’ top priorities, as these themes dominate the five most in-demand features among consumers.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Findings
Action Points
BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
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Most Valuable Buy Now, Pay Later (BNPL) Rewards Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Account Management Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Payments Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Financial Wellness Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Security and Privacy Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Shopping Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Rewards Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Account Management Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Payments Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Financial Wellness Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Security and Privacy Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Shopping Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")