Digital banking channels are enjoying supercharged momentum as a result of the coronavirus pandemic. US consumers’ banking behavior will continue to evolve through 2024, spurring banks to satisfy customer demands in both legacy and digital channels.
Three Key Questions This Report Will Answer
WHAT’S IN THIS REPORT? Insider Intelligence forecasts the development of five key banking channels in the US between 2020 and 2024: branches, digital platforms, smartphones, call centers, and ATMs. The report identifies the drivers behind the trajectory of each channel's penetration, including changes in consumer behavior or advancements in technology.
KEY STAT: Nearly 4 in 5 US bank account holders will be using digital banking monthly by 2024. Digital channels have been ascendant in recent years, but their importance and penetration got a fresh impetus during the pandemic as health concerns drove consumers away from physical channels.
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