US B2B marketing technology (martech) spending growth will slow considerably in 2023. Facing economic uncertainties and tighter budgets, B2B marketers must streamline their tech stacks, eliminate ineffective tools, and prioritize tech that shows ROI. Martech providers should adapt by offering essential value-driven solutions.
Key Question: What factors are affecting B2B martech growth in 2023?
KEY STAT: Following a rush during the pandemic, B2B martech spending growth will slow to 12.7% YoY in 2023, down from 18.5% in 2022.
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