B2B marketing data spending will continue to grow through 2024, albeit at a slower pace than at the height of the pandemic. By 2024, B2B data spending will be $3.91 billion with a year-over-year (YoY) growth rate of 3.8%.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our inaugural forecast for B2B marketing data spending through 2024, key trends affecting growth, and guidance to marketers on investing in third-party data.
KEY STAT: Spending on third-party B2B marketing data will hit $3.91 billion by 2024.
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