US B2B Ecommerce Forecast 2023

Third-Party Marketplaces Are Fueling Ecommerce Growth

About This Report
US B2B ecommerce growth is outpacing B2B product and electronic sales growth—but at a slow rate. Buyers’ preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. B2B buyer activity on third-party marketplaces, like Amazon Business, is fueling this growth. B2B sellers need to adjust their ecommerce and marketplace strategies to meet buyer preferences and procurement demands. This deck will:

  • Provide forecasts for B2B product, electronic, and ecommerce site sales, as well as for Amazon Business
  • Discuss how B2B buyers are the force behind the rise in marketplace transactions
  • Help B2B sellers respond successfully to B2B buying behavior

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Kelsey Voss


Vladimir Hanzlik
Executive Editor
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Malloy
Director, Report Editing
Stephanie Meyer
Senior Production Artist
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Data Specialist

"Behind the Numbers" Podcast