US B2B Ecommerce Forecast 2023

Third-Party Marketplaces Are Fueling Ecommerce Growth

Report by Kelsey Voss  | UPDATED: Dec 16, 2024
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About This Report
US B2B ecommerce growth is outpacing B2B product and electronic sales growth—but at a slow rate. Buyers’ preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.
Topics
B2B
United States

B2B ecommerce growth is outpacing B2B product and electronic sales growth. B2B buyer activity on third-party marketplaces, like Amazon Business, is fueling this growth. B2B sellers need to adjust their ecommerce and marketplace strategies to meet buyer preferences and procurement demands. This deck will:

Provide forecasts for B2B product, electronic, and ecommerce site sales, as well as for Amazon Business

  • Discuss how B2B buyers are the force behind the rise in marketplace transactions
  • Help B2B sellers respond successfully to B2B buying behavior

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First Published on Oct 23, 2023

authors

Kelsey Voss

Contributors

Vladimir Hanzlik
Executive Editor and SVP, Content
Brian Lau
Senior Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Malloy
Director, Reports Editor
Stephanie Meyer
Senior Production Artist
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor