Executive Summary

B2B product sales in the US represent a huge market that remains largely untapped by the usual ecommerce players. Potential growth remains significant, and we forecast strong B2B ecommerce growth, even in the face of difficult economic conditions.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What’s the forecast for total B2B product sales in the US this year, and how much of that will transact via electronic means and ecommerce websites specifically?
2. What’s the outlook for the ecommerce portion of B2B product sales going forward?
3. What are the sales estimates for prominent B2B ecommerce marketplaces like Amazon Business, Shopify, and BigCommerce?

WHAT’S IN THIS REPORT? Our latest forecast for B2B product sales in the US, including electronic sales and sales made via B2B ecommerce sites, through 2026. It also covers our B2B product sales estimates for Amazon Business, Shopify, and BigCommerce.

KEY STAT: By 2024, over $2 trillion in B2B product sales will be taking place over ecommerce websites. However, this will still represent only a small portion of overall US B2B product sales and just over a fifth of B2B electronic sales.