B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.
US B2B digital ad spending is expected to bounce back in 2024, driven by trends in buyer behavior, programmatic advertising, and the benefits of AI. Display, mobile, and video advertising will see strong YoY growth. LinkedIn and Meta will dominate social ad spending, while the retail industry will see growth primarily due to Amazon Business.
Key Question: What factors are affecting growth trends in US B2B digital advertising in 2024?
Key Stat: After a year of slower growth, B2B digital ad spending will increase, reaching 14.9% YoY in 2024.
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How is the B2B digital advertising landscape changing?
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