In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.
B2B digital ad spending continues to grow in 2022, albeit at a slower pace than in previous years. This year sees a return to more stable growth after marketers rushed to increase digital ad budgets during the early phase of the pandemic.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What are the growth trends in US B2B digital advertising in 2022?
What influences and trends shaped our growth estimates?
How can advertisers and marketers use this forecast to make informed decisions?
WHAT’S IN THIS REPORT? Our forecast for US B2B digital ad spending, a breakdown of growth in top B2B industries, key trends driving growth, changes that could affect current projections, and guidance for advertisers and marketers investing in digital advertising.
KEY STAT: B2B digital ad spending is projected to reach $18.47 billion by 2024, accounting for nearly 50% of total B2B ad spending that year.
Here’s what’s in the full report
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17charts
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3expert perspectives
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Table of Contents
Executive Summary
Key Points
How Much Will Be Spent on US B2B Digital Advertising?
B2B Ad Spending by Industry
What Trends Are Affecting This Forecast?
What Does This Forecast Mean for B2B Advertisers and Marketers?
Partner and Group Director and B2B Media Specialist
Interviewed May 23, 2022
Kevin Lord Barry
Right Percent
Co-Founder and B2B Growth Leader
Interviewed May 19, 2022
Chris DeMartine
Programmatic B2B
Group Account Director
Interviewed May 27, 2022
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