B2B digital ad spending continues to grow in 2022, albeit at a slower pace than in previous years. This year sees a return to more stable growth after marketers rushed to increase digital ad budgets during the early phase of the pandemic.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecast for US B2B digital ad spending, a breakdown of growth in top B2B industries, key trends driving growth, changes that could affect current projections, and guidance for advertisers and marketers investing in digital advertising.
KEY STAT: B2B digital ad spending is projected to reach $18.47 billion by 2024, accounting for nearly 50% of total B2B ad spending that year.
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