US Apparel Retail Features Benchmark 2022

How 10 Key Retailers Stack Up on What Consumers Value the Most

Report by Sky Canaves  | Mar 31, 2022
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Table of Contents
Executive Summary
Key Findings
Action Points
Introduction
Leading Retailers and Features
Apparel Retail Features Most Valued by Consumers
No. 1: Paid Membership
No. 2: Delivery and Other Post-Purchase Features
No. 3: In-Store Shopping Experience
No. 4: Payments
No. 5: Search and Filtering
No. 6: Ecommerce Shopping Experience
No. 7: Advanced Technology-Enabled Shopping
Methodology
Glossary
Ranked Feature List
Survey Demographics
Appendix
Read Next
Sources
Media Gallery
About This Report
Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.
Topics
Apparel & Accessories
United States
Table of Contents
Executive Summary
Key Findings
Action Points
Introduction
Leading Retailers and Features
Apparel Retail Features Most Valued by Consumers
No. 1: Paid Membership
No. 2: Delivery and Other Post-Purchase Features
No. 3: In-Store Shopping Experience
No. 4: Payments
No. 5: Search and Filtering
No. 6: Ecommerce Shopping Experience
No. 7: Advanced Technology-Enabled Shopping
Methodology
Glossary
Ranked Feature List
Survey Demographics
Appendix
Read Next
Sources
Media Gallery

Executive Summary

Apparel shoppers are returning to stores during this latest phase of the pandemic, bringing with them new habits and expectations about the digital and physical retail experiences. This report breaks down the online and in-store features they value the most, and how 10 leading retailers compare on those fronts.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the most important online and in-store features that retailers can offer consumers of apparel to stand out from the competition?
  2. Which features are most valued by apparel consumers, both overall and within key segments?
  3. How do leading retailers of apparel stack up against each other in offering the features that are most important to these shoppers?

WHAT’S IN THIS REPORT? An analysis of the most in-demand apparel retail features—both online and in-store—that retailers can offer to attract and retain customers. Also, a ranking of 10 leading retailers of apparel based on their feature offerings, weighted according to how valuable the features were to US apparel buyers we surveyed.

Top 5 Most In-Demand US Apparel Retail Features, March 2022 (% of respondents who called each feature
E-Mail ChartDownload

KEY STAT: Shipping and returns features were the most valuable to US apparel buyers. As apparel consumption continues to shift to online, these types of features will remain top of mind for shoppers.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Action Points
  4. Introduction
  5. Leading Retailers and Features
  6. Apparel Retail Features Most Valued by Consumers
  7. No. 1: Paid Membership
  1. No. 2: Delivery and Other Post-Purchase Features
  2. No. 3: In-Store Shopping Experience
  3. No. 4: Payments
  4. No. 5: Search and Filtering
  5. No. 6: Ecommerce Shopping Experience
  6. No. 7: Advanced Technology-Enabled Shopping
  7. Methodology
  1. Glossary
  2. Ranked Feature List
  3. Survey Demographics
  4. Appendix
  5. Read Next
  6. Sources
  7. Media Gallery

Charts in This Report

Top 5 Most In-Demand US Apparel Retail Features, March 2022 (% of respondents who called each feature "extremely valuable")US Apparel and Accessories Retail Ecommerce Sales, 2022-2026 (billions and % of total retail sales)
Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)Apparel Retail Feature Rank of Key US Retailers, by Category, March 2022 (rank out of 10)
Top 3 In-Demand Apparel Retail Features, by Category, Dec 2021 (% of respondents who called each feature "extremely valuable")Paid Membership Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Paid Membership Apparel Retail Features of Key US RetailersDelivery and Other Post-Purchase Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Delivery and Other Post-Purchase Apparel Retail Features of Key US RetailersIn-Store Shopping Experience Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
In-Store Shopping Experience Apparel Retail Features of Key US RetailersPayments Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Payments Apparel Retail Features of Key US RetailersSearch and Filtering Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Search and Filtering Apparel Retail Features of Key US RetailersEcommerce Shopping Experience Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Ecommerce Shopping Experience Apparel Retail Features of Key US RetailersAdvanced Technology-Enabled Shopping Apparel Retail Feature Rank and Score of Key US Retailers, March 2022 (rank out of 10, score out of 100*)
Advanced Technology-Enabled Shopping Apparel Retail Features of Key US RetailersGlossary (US Apparel Retail Features Benchmark)
US Respondents' Demand for All Apparel Retail Features, Dec 2021 (% of respondents who called each feature "extremely valuable")Demographic Summary of Respondents, US Apparel Retail Features Benchmark 2022, Dec 2021 (% of total)
Purchase Channels and Devices Used by US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)Shopping Channel Preferences According to US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)
Delivery and Pickup Methods Used for Digital Apparel Purchases According to US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)Prior vs. Planned Average Digital Apparel Spending According to US Apparel Buyers, by Generation, Dec 2021 (% of respondents in each group)

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authors

Sky Canaves

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research