US Amazon Ecommerce Forecast 2024

The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others

Despite already dominating the US market, Amazon’s ecommerce sales are growing faster than those of its competitors in nearly every product category. But new threats from Temu, Walmart, and other players may challenge its reign in the coming years.

Key Question: What is the two-year outlook for Amazon’s US ecommerce business?

Key Stat: Amazon will capture more than 40% of US ecommerce sales in 2024.

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First Published on Apr 4, 2024


Blake Droesch


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Sarah Marzano

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