US Adults Will Spend Nearly 2 Hours a Day With CTV Devices This Year

Time with connected TV (CTV) devices will make up one-fifth (21.4%) of adult (18 and older) viewers’ digital time this year.

US adults will spend an average of 1 hour and 51 minutes (1:51) per day using CTV devices. These devices include Apple TV, Xfinity Flex, Amazon Fire TV, Google Chromecast, Roku, smart TVs, video streamed on connected Blu-ray devices, and video streamed on connected game consoles.