US Ad-Supported vs. Ad-Free Streaming Video Viewers 2025

Ad Tiers Gain Wider Adoption

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About This Report
As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.

This report will breakdown the degree to which the largest streaming services rely on ad-supported viewers. It will also dissect the subscription price increases that are driving more viewers to adopt ad plans.

This deck will:

  • Educate advertisers on the growth in ad-supported streaming viewers.
  • Provide a market breakdown of where ad-supported viewers are growing the most and the least.
  • Give media planners a sense of how audience composition is changing.

This deck can help you:

  • Determine market sizing (brands, agencies)
  • Showcase opportunities to customers (solution providers)

Here’s what’s in the full report

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authors

Ross Benes

Contributors

Rahul Chadha
Director, Report Editing
Madan Kumar
Copy Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor