US consumers will open 5.2 million new bank accounts digitally this year. Our exclusive consumer survey data reveals which emerging mobile features banks should invest in to win over customers.
In 2023, US consumers will open 5.2 million new bank accounts digitally, per our forecast. Growth will be driven by deposit flight from bank stability concerns and the influx of Gen Z consumers entering the market. To win these new accounts, banks should prioritize adding consumers’ most-wanted mobile account opening features. This study reveals what they are.
Key Question: Which emerging mobile account opening features do consumers value the most?
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Most Valuable Account Selection Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Expectation Setting Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Account Funding Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Application Submission Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Customer Support Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Updates and Outcomes Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Account Selection Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Expectation Setting Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Account Funding Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Application Submission Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Customer Support Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)
Most Valuable Updates and Outcomes Features According to New US Checking Account Users, April 2023 (% of respondents calling the feature “extremely valuable”)