More than 5 million US consumers will open new bank accounts digitally in 2024, per our forecast. But not all customers will leave satisfied with the account opening experience.
Our third annual study reveals key account opening features financial institutions (FIs) must prioritize to boost satisfaction, drive higher application completions, and build positive relationships from the start.
This deck will:
Uncover the mobile features that 1,232 US checking account users who opened an account in the past 12 months value most.
Reveal where banks are missing the mark on satisfaction in the application experience.
Identify what features can set banks apart and best help them win new customers.
Here’s what’s in the full report
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