Beyond the chart: More than three-quarters (77%) of the digital media professionals surveyed said that eroding consumer trust in major social media platforms will “negatively impact” their media spend. As a result, budgets are shifting across these platforms.
To build back trust with consumers (and curry favor with regulators), social media companies are introducing a number of changes to their platforms, including the ability to pause notifications or ensure content is age-appropriate.
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Methodology: Data is from the December 2022 Integral Ad Science (IAS) "The 2023 Industry Pulse Report." 356 US digital media professionals were surveyed online during October 2022. Respondents include advertiser/brands (33%), creative agencies (24%), publishers (20%), ad network/exchanges (8%), media agencies (8%), supply side platform (4%), trading desk (2%) and demand side platforms (1%) that use programmatic advertising.