The strategy: Unilever’s plan to focus on its 24 largest markets and 30 biggest brands—including Dove, Hellmann’s, and Vaseline—while spinning off its ice cream business remains a work in progress.
The company’s top-line results fell short of expectations, and its early 2025 performance has been sluggish.
The details: Unilever’s so-called 30 power brands, which accounted for about 75% of the company’s revenues, grew sales 5.4% in Q4, fueled by a 3.8% gain in volume.