Under Armour lifts its profit guidance, while Puma reaffirms its outlook

The expectations game: Under Armour surpassed expectations as its turnaround plan gained momentum in FYQ2, while Puma’s Q3 sales fell short due to sluggish demand. That said, Under Armour’s sales continued to decline while Puma’s grew.

  • Under Armour’s sales fell 10% on a currency-neutral basis to $1.4 billion, outpacing the $1.38 billion analysts expected. The company’s adjusted diluted earnings per share were 30 cents, well ahead of the expected 19 cents.
  • Puma’s sales rose 5% to €2.31 billion ($2.49 billion), short of the €2.36 billion ($2.55 billion) analysts expected.