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“Focusing on personalization and dynamic content” was the No. 1 email design trend for 2019, according to a Litmus poll of more than 240 marketers. In today's climate, we know personalized customer communications is more important than ever. So in this session, Salesforce will dive into dynamic content, how to do it, how to do it well, and you’ll hear from a panel of industry trailblazers on how they are executing personalization strategies in their organizations.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Rachel Boyles, product marketing manager at Salesforce, along with Whitney Rudeseal Peet, digital marketing specialist at Litmus, Corrina Cohen, platform developer at Caleres and Karin Holmgren, senior manager of global marketing operations at Pitney Bowes.
Watch the webinar and learn:
- Best practices on dynamic content for beginner, intermediate and advanced email marketers
- How our panel of trailblazing digital marketers are executing personalization strategies in their organizations
- How to evolve your email campaigns in the coming year
PRESENTERS
Rachel Boyles is a product marketing manager at Salesforce. Rachel is focused on email and content tools in the Marketing Cloud. She loves finding stories in the data and staying current with industry trends. Rachel is also passionate about improving the customer experience and providing the tools to make it easier for companies to connect the customer journey.
Whitney Rudeseal Peet is a digital marketing specialist at Litmus. Whitney manages social media presence across Facebook, LinkedIn, Twitter and Instagram. She is a self-proclaimed #emailgeek and content writer rolled into one f{email}.
Corrina Cohen is a platform developer at Caleres. As a digital marketing platform and automation developer, Corrina specializes in Salesforce Marketing and Sales Clouds customization and enterprise editions. She has consulted for marketing teams in many industries including retail, insurance, biotech/life science, home construction, trade associations and corporate event management. Corrina is also an active member of digital marketing networking and education communities, presenting at user groups and conferences on email best practices, automation, customization and many other topics.
Karin Holmgren is a senior manager of global marketing operations at Pitney Bowes. Throughout her six years at the company, Karin has delivered millions of emails throughout customer lifecycle campaigns. Her sweet spot is marketing operations, a combination of documented or automated process, impacting people through change management, and leveraging progressive technology. Karin is one of the very first certified Salesforce Marketing Cloud Email specialists, and is also a Women of Email member. Karin coded her first email newsletter in 2000. After earning degrees from NYU and Fairfield University, she held positions in marketing in the insurance, business consultancy and technology industries.
