Time spent with media will return to pre-pandemic levels by the end of our forecast. And while traditional media continues to cede to digital consumption, video underlies many of the changing media habits. Within this space, ad-supported options and social video are gaining ever-greater influence.
Key Question: How will changes in video consumption habits affect our time spent with media forecasts?
KEY STAT: Broadcaster video-on-demand (BVOD) and TikTok are seeing the biggest gains in time spent, as UK consumers pivot to ad-supported long-form video content and short-form social video.
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