UK Time Spent With Media Forecast 2023

Video Continues To Widen the Digital Divide as the Pandemic Peak Subsides

Report Snapshot

Time spent with media will return to pre-pandemic levels by the end of our forecast. And while traditional media continues to cede to digital consumption, video underlies many of the changing media habits. Within this space, ad-supported options and social video are gaining ever-greater influence.

Key Question: How will changes in video consumption habits affect our time spent with media forecasts?

KEY STAT: Broadcaster video-on-demand (BVOD) and TikTok are seeing the biggest gains in time spent, as UK consumers pivot to ad-supported long-form video content and short-form social video.

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Table of Contents

  1. Report Snapshot
  2. Total time spent is declining and will reach pre-pandemic levels by 2025.
  3. The digital divide is widening.
  1. TV will reach a tipping point by the end of our forecast.
  2. Long-form video has reached saturation.
  3. “TV” is evolving, with digital platforms a key component.
  1. The social landscape has been upended by video.
  2. What does this mean for marketers in the UK?
  3. Media Gallery

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Bill Fisher


Jasmin Ellis
Forecasting Analyst
Paul Verna
Principal Analyst

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