TikTok’s highly engaged and ever-growing user base is more attractive than ever to UK marketers. To resonate with their audiences on the platform, brands’ marketing strategies should consider content first and foremost.
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How big is the TikTok opportunity for marketers in the UK?
What are some of the platform traits and trends that brands and marketers need to track?
What should a TikTok marketing strategy look like?
WHAT’S IN THIS REPORT? Our forecasts for TikTok users, time spent, and advertising revenues, plus a look at some of the disruptive trends and what they mean for marketers building a TikTok strategy.
KEY STAT: UK adult TikTok users will spend an average of 49 minutes per day on the platform in 2022, well ahead of all other social network users.
Here’s what’s in the full report
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9charts
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7expert perspectives
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Table of Contents
Executive Summary
Key Points
Ad Revenues Are Skyrocketing, Thanks to High User Engagement
Keep the Creator Economy and Social Commerce Top of Mind
How to Incorporate TikTok Into a Marketing Strategy
Senior Vice President, Europe, Middle East, and Africa (EMEA)
Interviewed June 9, 2022
Oliver Lewis
The Fifth
CEO
Interviewed June 16, 2022
Josh Little
Incubeta
Social Director
Interviewed June 21, 2022
Antonia Lowe
Tailify
Lead Strategist
Interviewed June 17, 2022
Gerard Murnaghan
Sprout Social
Vice President and General Manager of International
Interviewed June 9, 2022
Matthew Woods
AFK Group
CEO and Co-Founder
Interviewed June 14, 2022
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