UK OTT Video Viewers 2023

Digital Video Viewing Gets a Boost From TV Broadcasters

OTT video viewer numbers in the UK will get a boost in 2024 as broadcasters and digital-first video platforms add to consumer options.

Key Question: What will happen to the number of OTT viewers in the UK?

KEY STAT: There will be nearly 50 million OTT video viewers in the UK next year, up nearly 1 million from our previous forecast.

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Table of Contents

  1. Executive Summary
  2. Broadcasters will give OTT viewing a leg up in the UK in 2024
  1. Broadcasters’ on-demand services are collectively stronger than subscription services
  2. Sub OTT video platforms are feeling the pinch
  1. Sources
  2. Media Gallery

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First Published on Nov 9, 2023


Bill Fisher


Jasmin Ellis
Forecasting Analyst