Mcommerce is a crucial channel for UK ecommerce: Almost 60% of online sales will take place on mobile devices in 2023. Sales growth is slowing as consumers cut discretionary spending. But mobile continues to outpace the overall ecommerce market as people turn to their smartphones for savings and social media transforms Gen Z buying habits.
Key Question: How is the UK mcommerce market evolving, and what strategies should retailers employ to stay competitive?
KEY STAT: The majority (56.8%) of online sales in the UK take place on mobile devices such as tablets and smartphones.
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