UK In-Store Retail Media 2024

What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

UK retailers are innovation leaders for in-store retail media, thanks to their extensive digital out-of-home (DOOH) screen networks. Brands and retailers worldwide can learn from their approach.

Key Question: How are brands and retailers succeeding in the digitization of UK stores?

Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

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Table of Contents

  1. Executive Summary
  2. In-store retail media is a growing opportunity for retailers and brands
  1. The UK is leading the charge on in-store retail media
  2. What retailers and brands can learn from the digitization of UK stores
  1. Sources
  2. Media Gallery

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Carina Perkins


Bill Fisher
Principal Analyst, UK
Sarah Marzano

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