UK In-Store Retail Media 2024

What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?

Report by Carina Perkins  | May 7, 2024
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Executive Summary
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Table of Contents
Executive Summary
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
Sources
Media Gallery
About This Report
UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
Topics
Retail Sales
UK
Table of Contents
Executive Summary
In-store retail media is a growing opportunity for retailers and brands
The UK is leading the charge on in-store retail media
What retailers and brands can learn from the digitization of UK stores
Sources
Media Gallery

UK retailers are innovation leaders for in-store retail media, thanks to their extensive digital out-of-home (DOOH) screen networks. Brands and retailers worldwide can learn from their approach.

Key Question: How are brands and retailers succeeding in the digitization of UK stores?

Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK than the US
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Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

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Table of Contents

  1. Executive Summary
  2. In-store retail media is a growing opportunity for retailers and brands
  1. The UK is leading the charge on in-store retail media
  2. What retailers and brands can learn from the digitization of UK stores
  1. Sources
  2. Media Gallery

Charts in This Report

Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK than the USOver 4 in 10 Retailers Worldwide Plan to Offer In-Store Retail Media Opportunities In 2024
Programmatic DOOH Outperforms DOOH and OOH Overall on Targeting, Awareness, and ROIBrands Want Retail Media Networks to Measure Attributable Sales and ROI as Well as Reach

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authors

Carina Perkins

Contributors

Bill Fisher
Principal Analyst, UK
Sarah Marzano