UK Ecommerce by Category 2024

Steady Growth Returns as Spend Shifts Online Across Most Major Categories

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About This Report
UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

After several years of significant volatility, UK ecommerce sales are stabilizing. Future growth will be fueled by a further shift online across most major categories, although brick-and-mortar will remain an important part of the mix. This deck will:

  • Share our latest forecast for UK retail and ecommerce sales.
  • Explain our predictions for ecommerce sales across four major categories: food and beverage; textiles, clothing, and footwear; household goods; and health, personal care, and beauty.
  • Help brands and retailers capitalize on opportunities for growth.

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authors

Carina Perkins

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Jasmin Ellis
Forecasting Analyst
Bill Fisher
Principal Analyst, UK